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“Having the most memorable 800 vanity number in our business was the single most important ingredient to the success of 1-800-CONTACTS."

John Nichols



Even if you already have an 800 number, having the right 800 Vanity number can greatly improve your business. Start-up mail order contact lens company 1-800 LENS NOW switched to 1-800 CONTACTS and saw business grow within three years from a two-person company to a publicly traded (NASDAQ: CTAC) company with a $400 M market cap. 1-800-CONTACTS felt the immediate impact of their new toll-free number with a 20% increase in response rates, and a 25% increase in repeat business.

And because 1-800-CONTACTS has the most memorable number in the industry, they also see business increase every time a competitor runs a big ad campaign - consumers naturally call 1-800-CONTACTS, the most obvious and memorable number, because they can't remember the original advertiser's number.

Lesson Learned: No matter what number you are using now, you will be able to improve the effectiveness of your advertising with a marquee 800 vanity number from the Mountain Marketing Group.


When 1-800-FLOWERS launched in 1986 its main competitor, FTD, had a 75-year head start, thousands of local representatives and one of the most recognizable brands in America. What FTD didn't have was a memorable phone number. 1-800-FLOWERS is now four times larger than FTD and has a market cap of $850 M. 1-800-FLOWERS sold over $40 M of flowers over the phone in it's last fiscal quarter compared to FTD's total revenue of $22 M in that same time period.

FTD later adopted an 800 vanity number, 1-800-SEND FTD, but it could not overcome the intrinsic power of 1-800-FLOWERS - the most memorable number in the industry.

Lesson Learned: Even if you already advertise, don't become the "FTD" of your community when your competition comes to market with a more powerful 800 vanity number. Work with the Mountain Marketing Group to identify the perfect 1-800 vanity number available to you so you can gain and protect a larger share of your local market.

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