Even if you already have an 800 number, having the right
800 Vanity number can greatly improve your business.
Start-up mail order contact lens company 1-800 LENS
NOW switched to 1-800 CONTACTS and saw business grow
within three years from a two-person company to a publicly
traded (NASDAQ: CTAC) company with a $400 M market cap.
1-800-CONTACTS felt the immediate impact of their new
toll-free number with a 20% increase in response rates,
and a 25% increase in repeat business.
And because 1-800-CONTACTS has the most memorable number
in the industry, they also see business increase every
time a competitor runs a big ad campaign - consumers
naturally call 1-800-CONTACTS, the most obvious and
memorable number, because they can't remember the original
Lesson Learned: No matter what number you are using
now, you will be able to improve the effectiveness of
your advertising with a marquee 800 vanity number from
the Mountain Marketing Group.
When 1-800-FLOWERS launched in 1986 its main competitor,
FTD, had a 75-year head start, thousands of local representatives
and one of the most recognizable brands in America.
What FTD didn't have was a memorable phone number. 1-800-FLOWERS
is now four times larger than FTD and has a market cap
of $850 M. 1-800-FLOWERS sold over $40 M of flowers
over the phone in it's last fiscal quarter compared
to FTD's total revenue of $22 M in that same time period.
FTD later adopted an 800 vanity number, 1-800-SEND
FTD, but it could not overcome the intrinsic power of
1-800-FLOWERS - the most memorable number in the industry.
Lesson Learned: Even if you already advertise, don't
become the "FTD" of your community when your
competition comes to market with a more powerful 800
vanity number. Work with the Mountain Marketing Group
to identify the perfect 1-800 vanity number available
to you so you can gain and protect a larger share of
your local market.